Sbarro Pizzeria

Sbarro’s issues were less about demographic or traffic. They had a good brand that needed a little refresh. But their biggest problem was with their menu. They were off track. Their iconic slice of NY pizza was sharing less and less menu space with items like chicken wings and philly cheesesteaks. Their lasagnas and pastas were overtaking their slice presentation. It got to the point where customers had to search really hard to see what a slice cost, locate it in the line presentation and feel visually comfortable with their slice decision.

We discovered two things after a little research. 1) Almost all of them were coming for a slice. 2) They liked to visually point out their choice. And the current situation was not allowing them to do that. We eliminated or mitigated the distracting items without anyone really noticing. And we made the slice the hero in the line presentation and the menu boards. Sales actually increased 20% nationwide as a direct result of us elevating the slice throughout the entire system.